The Myth of the SEO
Of course, you can optimize the site not only for search engines, because there are many ways to promote sites. But beginners usually start with search engines, and only then, in the process, so to speak, begin to use other methods.
However, in the subject of optimization, as in any science, there are also their own characteristics. As a rule, it can not do without myths. These myths, as a rule, are designed exclusively for beginners, and they are distributed to the very first by experienced professionals to prevent potential competitors from entering the CEO. However, there are other interested in the cultivation of all kinds of myths, for example, sellers of all kinds of programs, content and links. You can not, of course, say that they are thus trying to "plug in » but to be fair, then this product is actually stale, because what professionals use is radically different from what they are trying to sell to beginners, and often for decent money.
However, everything is in order.
So, the theme of SEO myths is very extensive. And so vast that when some accuser starts talking about these myths, few people believe him. The most important myth is – this is the need for the most optimization of sites for search engines. No, of course, optimization is important, but not always and not everywhere. Beginners are hammered in the head from the very beginning that the first site needs to be optimized, but few people think that beginners should not start with optimizing their first creations. Optimize, first of all, professionals, they know perfectly well how this is done, and generally – why they need it. They are familiar with all sorts of subtleties and secrets. And newcomers do not understand all this, they do not understand how to act properly. About what their sites can face on the way to the tops of the search engines, they know only by hearsay, and try to follow the rules and recommendations in everything, completely without realizing that storming the search engines' foreheads » - this is the death of new projects.
Thus, we come to the understanding that the "classic" optimization – this is bad for beginners. The best site optimization for a beginner – this makes the site good, and does not think of any optimization. You just need to make a website for people, and search engines will love it no less than the sites of experienced professionals.
« Site for people » nothing fundamentally complex. The recipe is simple: when you create it, any difficulties must be avoided. You just need to make a website that would like any Internet user on the topic in which he is looking for information. And there are no subtleties and secrets here. However, many newcomers are trying to make a site for visitors, completely unreasonably believing that the "best" » there will be a site, the more he will like other people. They create some complicated designs, look for variegated backgrounds and very large pictures, use very exotic fonts for texts, trying to stand out in front of competitors. But they do not understand at all that it is possible to stand out for competitors only as an interesting information component. This component – it, first of all, texts. It is the texts that are primarily able to interest visitors and make the site popular. And everything else – this is a completely unnecessary content, which should be minimized.
In general, all internal optimization should be reduced to such a concept as "good usability". This word is modern, but not at all abstruse. It comes from the concept of which means to use. And on what kind of hobby the visitors will use your site, will depend on its popularity on the Internet. Usability – this is the most important indicator of the site, which not only goes second number after the quality of content, but also provides it, and in fact these two factors constitute the whole essence of the work on internal optimization of any site for search engines.
What about the semantic kernel? – someone will ask. – This is the most important condition for correct internal optimization of any site!
Semantic core – this is the correct selection of key phrases for each page of the site. This is how certain paragraphs from the « instructions and recommendations read for newbies. However, this statement is a considerable part of fraudulent fabrications. The semantic core should be compiled only for commercial and narrow-site sites, and this is only possible for experienced professionals. Beginners should also start exclusively with information sites, but for such no semantic kernels are required. It is desirable here that the phrase from the title of the page at least once repeated in the text of which the content consists, and even then this is not a fundamental condition. This is enough to make the page hit the top for this query. And if you can not get out in the top, then the problem is in competition. A competition – It is no longer a field of activity for a beginner, in which he knows nothing. So how to be?
How easy is it to receive traffic?
Few people know that you can easily receive traffic, completely ignoring the competition. In the world there are a huge number of phrases on any topic, according to which no one purposefully competes. In general, this is the "small frequency", or "low frequency" » - LF. These are not exactly popular phrases, but nevertheless, they are still searched for, and if they are not, search engines very often substitute such pages for the results of issuance for other, very similar, but more popular queries. Experience has shown that the relevancy of the query here does not play a big role, the role is played by completely different qualities, to the relevance of queries not related (for example, good behavioral factors or very oily incoming links). Thus, if a large enough text block is placed on the page, then it will randomly contain a certain number of phrases by which this page will get to the top. Another thing – clickable » this is the top, or not, but the essence is not so important. Any « keyword » be sure to "shoot", that is, will catch » your visitor.
Based on the foregoing, it can be understood that the newcomer, instead of "bothering" » semantic core, you just need to put more text arrays on the pages, and constantly increase the number of pages on your site. The more pages there are, the more they will make their way into those or other tops, and the more will be collected on the pages of visitors from search engines. That's all the semantics that a beginner should know. And it does not matter at all – the site has some one theme, or it is generally made according to the type of news sites on which subjects are not observed at all. This is called – an information site, and a well-made such site can have a very large number of visitors and without any semantic kernels.
So, one SEO-myth is finished, and now it is necessary to finish with another myth, which directly flows from the first. This – uniqueness of content.
Uniqueness of content
Unique content – this is, in fact, the first requirement, which is declared not only by everyones « recommendations and instructions » for beginners, but also by the search engines themselves. The declaration is as follows: only sites with unique content are able to rank normally in the issuance of search engines, and content is not unique, no prospects for promoting a web project in the issuance does not have. It seems everything is correctly told, according to the logic, it should be so. But in fact, there is a slightly different picture, and completely incomprehensible. The tops of the search engines are literally clogged with pages of sites on which not unique content is placed. And not only for little-popular inquiries, but also for competitive ones, that is, commercial ones. The casket here opens just – search engines for site ranking use only one factor – behavioral. For everything else they simply do not care, including the uniqueness of the content. Search engines simply do not have the capacity to monitor all the factors, and they have focused solely on the behavior of visitors on the site. If visitors show high behavioral factors, it means that the content they like, means, the content is good, high-quality. And if the content is quality and people like it, what's the difference? – Is it unique or not?
So it turns out that a constant declaration in this regard on the newcomers are charging an unbearable burden in the form of searches for unique content. Instead of engaging in site expansion, newcomers « vparivayut » completely unnecessary unique content, and since there are a lot of newcomers to the sphere of SEO-business, the turnover of content exchanges is very impressive. Copywriters and re-writers write a large number of articles on a variety of topics and earn decent money on newcomers. The same beginners, who do not have money, try to create content on their own. But even if one of them is endowed with a talent for writing, how much can one person write? The site is updated with content very slowly, and there comes a time when the new optimizer throws this dirty business and goes to other spheres.
However, nevertheless, there are a number of newcomers who understand very quickly, and they are well aware that instead of spending energy and money on searching for and buying unique content, it's possible to take a normal copy-paste (non-unique content) from other web- resources. True, there are some subtleties here, but again – who understands the topic – then survives, and who does not understand – leaves. It does not make sense to take that content, which is replicated on a lot of sites, because it's already such a "rotten » kopipast, which in fact may not work. With a certain skill, you can find articles that are placed only on two or three sites, and take only them. Naturally, in doing so, you should follow certain rules and put links to sources from your site, otherwise there will be problems of a different kind – borrower » can blame for banal theft and take action. But if you act according to the rules, you can stuff the site with content regularly enough, the main thing, of course, is to take only the most interesting articles, not everything in a row.
There is another myth that concerns the so-called external optimization of the site. This – referential ranking. There are very persistent rumors that external links (from other sites) contribute to the promotion of any web resource in the issuing stages, and the more incoming links, the faster and more confident this promotion will be. That's why the trade of links is thriving today, there are many different reference exchanges that are intermediaries between the sites of sellers and buyers and make big money. However, this is exactly the same divorce as in the case of unique content. You can not, of course, say that reference ranking does not work at all, but those links that help quickly (and at least not quickly!) Promote the site are not sold on stock exchanges. By such links their owners are untwisted only their own resources, and if they give them somebody to use it, then either by means of blatantly, or for big money, which is not found not only by beginners, but also by some professionals.
The fact is that 5-7 years ago, in order to stop the clogging up of its issuance by all sorts of dermosites, most of which were doorways, the search engines abolished the action of links on which the traffic does not pass. That is, links from all sorts of abandoned, « dead » or « semi-dead » Web resources have ceased to be taken into account at all. Such links are usually called « dead ». For the sake of justice, it must be said that « dead » Links can also lead from well-promoted sites, but from pages that are not visited. And the domain trust will not make these links « live » this can only be done by traffic. That's why preference is given to the links from the main pages of the sites on which the » the main number of users. As soon as the live » link stops migrating traffic – it immediately becomes & dead » with all the ensuing consequences. If a site has a link profile composed of a large number of such "blinking" » (that is, 'alive', then 'dead') links, then it starts to "blown away", and the site begins to lose its position by issuing. Someone accuses of some brutal algorithms of Google and Yandex, but, by and large, no algorithms are to blame for this. And the owners of sites that have acquired questionable (« blinking ») links are to blame.
What should a newcomer do? Where to take good, constantly « live » links, if you do not have finance to buy them? Well, there are many places on the Internet where such links can be taken for free, however, you will have to work hard. The most effective option – untwisted, » forums and social networks, some blogs can also help. The main thing here is – create (for example, on the forum) a very interesting topic that directly intersects with the topic of the website being promoted. Otherwise, no one will click on the link, and it will remain "dead" ». Not only that – visitors who have moved from the forum to the site should find there, which was promised, otherwise they will not create a site for good behavioral factors, and all the work will be wasted. Another nuance: the topic on the forum (blog, social network) you need to constantly "warm up" so that the link receives a constant stream of traffic. As soon as the theme « die » &will die » and a link. As you can see, it's simple and complex at the same time. Few of the newcomers can do this work, therefore this topic, despite its openness, is not very popular. And professionals do it very simply – they hire hired copywriters for money, and they do all the work for them.
In general, we reviewed the three most popular SEO myths that perfectly cope with the tasks assigned to them – Do not allow too many newcomers to join the CEO. In fact, these myths are much larger, but this trio – the most important. If the promotion of a new site is good in them to understand, you can achieve success without any significant costs, and quickly enough. Good luck!